Saturday, January 1, 2011

You Too Can Be A Fashion Designer

Two start-up companies are crowdsourcing for designs, and anyone can enter.

GARMZ
Allows anyone to submit a design and then the garment is made based on the number of votes.  There is a planned 200 run based on at least 70 preorders.   The designer gets paid 5% of every piece sold.

Image
example of garment for sale
Size310_image
example of design being voted for possible production
persimmon

How
it works.


How-it-works

Dear big, fat fashion
industry…


The fashion market is dominated by big corporations. Full stop. These verticals and brand-giants are the ones that rake in the money in fashionland.
Professionally melting trends into products, simplifing them to meet mass appeal, producing them in unbelievably large quantities under varying working conditions. All blurred by huge marketing budgets, and seamless shopping experiences.

But wait a minute, something’s odd.

Where do all these ideas for
trends come from? In most cases, not from the corporations selling them. The trends come from young designers working in their small studios, from fashion students around the world or from creatives on the streets of our cities.
But starting out as a young
designer is insanely hard to handle, not speaking of taking it to a professional level.
Sadly, in reality most young designers fail. Not from lack of talent but just due to the complexities and hardships of market mechanisms. In the end stands huge talent, never having the chance to live up to it’s potential...

What if somebody changed the game?

Fundamentally.
Change it into something more fair and diverse.
Change it into something that mirrors the immense talent out there.
This is exactly where the model of Garmz steps in.
We at Garmz have dedicated ourselves to enable fashion talent.

You design fashion, we provide the rest.

1) Marketing

Designers can promote and present themselves through uploading their work and get instant feedback from a worldwide audience and customers.

2) Production

If a design is successful, Garmz handles the complete production, at zero cost and risk for the designers.

3) Distribution

Garmz offers a complete webshop system, selling the finished fashion to customers worldwide.

And at the end: Profits shared with the designer. Fair and square.
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